Setting a new cannabis advertising precedent.
We have set a new cannabis advertising precedent this week in the UK by winning full approval of the Advertising Standards Authority (ASA) & The Committee of Advertising Practice (CAP) to now run full scale educational cannabis content, FSA/Novel food approved CBD brands, industrial hemp operations nationally advertised across the United Kingdom.
For years cannabis companies have struggled to make any footprint through paid advertising, with very few brands able to have their campaigns cleared. Confidence is starting to grow however, with the (ASA) & (CAP) allowing us to officially submit, and challenge the old restrictions currently stopping the rest of the industry, and we are confident of a new wave of growth for the space.
“for years cannabis companies have struggled to make any footprint through paid advertising, with very few brands able to have their campaigns cleared. Confidence is starting to grow however, with the ASA & CAP allowing us to officially submit, and challenge old restrictions currently stopping the rest of the industry. – said Marwan Elgamal from THC ® & Endo
“Cannabis is also going through It’s own Re-contextualision through better design practices, and for the existing industry to take these steps forward, we must continue to professionalise the category – said Helaku Whyles from Endo Agency
Opening the door for these new forms of advertising media helps the communication of complex ideas to become ‘intelligible and comprehensive’, by breaking the psychological shackles disallowing potential consumers the right to make well informed decisions.
With this news, we have also launched our own awareness campaign on The Endocannabinoid System across the city on digital screens, London busses, and billboards in and around Westminster / Houses of Parliament, Oxford Street, & Trafalgar Square to name a few places for our report.
Opening the door for the industry in this way will allow cannabis companies to be bold in their advertising goals, as we are now able to run full scale ads as an agency, bringing national reach like never before.
If you would like to roll out your own campaigns across the nation with huge data driven analytics please feel free to reach out to us on email@example.com
About Marwan Elgamal
Marwan, also founder of THC ® is featured as one of the top 100 most influential people in the cannabis industry today. He has a hand in creatively building some of the industry’s leading companies across Europe, and is developing one of the largest lifestyle brands taking on cannabis reform today.
About Helaku Whyles
Co-founder of endo.agency Helaku Whyles has dedicated his design practice to the systematic re-contextualisation of cannabis. His work aims to communicate to the untapped future potential consumers of cannabis based products, where he sees huge benefits both economically and environmentally.
ENDO are your strategy, branding, & digital cannabis design solution specialists, we offer a range of expert services, and are pioneering the most impactful campaigns the cannabis industry has ever seen. We pride ourselves on ensuring as cannabis specialists that our work marries the communication of complex ideas from scientific research & better design practises.
As more peer reviewed scientific documents are published, the higher demand for designers’ implicit competency is intrinsic to the continued growth of the cannabis industry. Endo provides a unique style of ethically guided design consultancy tailored to their clients needs.
ENDO promises creativity, inform big media, and most importantly benefit the people.